Hollywood Drive-In – George Bungarda
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Movie posters for your college dorm decor. Artwork By George Bungarda Posters – James Dean, Marilyn Monroe and other celebrities at a Hollywood Drive-In night with a scene from Gone With the Wind playing on the big screen.
While many movie theaters in small American towns closed in the 1950s, an equal number of a new kind of theater, which recognized the supremacy of the automobile in American life, opened up.
The first drive-in movie theater opened in 1933, but they mushroomed in the decade after World War II. By 1956 there were 4,200 drive-ins, earning nearly a quarter of total box-office receipts. They were promoted as “the answer to the family’s night out”; a way for married couples to avoid the expense of baby-sitters, but their real attraction was to the youth market, where teenagers could escape parental supervision.
The drive-in market encouraged a new kind of filmmaking, pioneered by Columbia producer Sam Katzman and American International Pictures (AlP). Discarding conventional formulas such as the Western, they geared their films solely for the teenage market, hooking a story on to any gimmick they could think of.
